BabyBjörn is a Swedish company known for designing trusted products for babies and families around the world. Behind the company’s product portfolio, intellectual property plays an important role in protecting ideas, designs, and long-term innovation.
For David Grünbaum, General Counsel at BabyBjörn, IP is part of the legal department’s wider responsibility. As the person heading both the legal function and IP, he needed a patent renewal process that gave the team better visibility, clearer cost control, and a more structured way to make portfolio decisions.
Previously scattered patent renewals across IP providers
Before switching to PatentRenewal.com, BabyBjörn’s patent renewals were spread across several external partners. Different law firms and IP providers were involved, and many rights stayed within the systems of the firms handling prosecution work.
This made it difficult to get a complete overview of the portfolio and added complexity to patent renewal decisions. For BabyBjörn, patent renewals were connected to broader business decisions about which rights to keep, which rights to let lapse, and how to plan future portfolio costs.
“Since we used several different law firms and IP firms, our portfolio was quite scattered, and that made it quite a challenge to handle the patent renewals.”
The challenge became especially relevant when BabyBjörn started bringing more IP work in-house. After hiring an in-house patent attorney, the team reviewed how different IP processes were handled and looked for a more structured renewal setup.
“We wanted to get everything together in one solution instead. In that process, we also looked at how to handle patent renewals in a better and more structured way.”
Looking for a better patent renewal setup
When BabyBjörn started looking for a new solution, they compared PatentRenewal.com against three different types of providers:
- Large established renewal providers they already knew through agents
- Local Swedish renewal companies
- Law firms handling renewals directly
The decision was not based on price alone, although cost was an important part of the evaluation. BabyBjörn also looked at how easy the provider was to work with, how modern the platform felt, and how smooth the transition would be.
David also saw PatentRenewal.com as a better fit for the way his legal team wanted to work. Rather than staying with traditional providers only because they were familiar, BabyBjörn was open to a more innovative solution.
“Price is an important part, but I also liked the contact with the company. It was easy to get hold of you, to discuss the different aspects of your service, but also to do the actual transfer or migration of all rights. The industry is maybe more unnecessarily afraid of innovation. I personally like to work with modern companies compared to old companies.”
One easy-to-use patent renewal platform
The migration to PatentRenewal.com was simple. BabyBjörn collected Excel lists from its existing providers and shared them with the PatentRenewal.com team. From there, the process was quick and straightforward.
“We got the Excel lists from our current providers and basically provided you with those. After that, it was just up and running, more or less. It was super easy.”
After switching, BabyBjörn gained one central place for renewal information with several other improvements:
- Time saved in everyday renewal work: Instead of gathering information from different law firms, providers, and systems, the team can access the renewal information directly in one platform.
“We’re saving a lot of time and being able to make better and more accurate business decisions.”
- Lower renewal costs: With PatentRenewal.com, BabyBjörn was also able to reduce renewal costs compared to its previous setup. David confirmed that the savings were “quite substantial” based on checks against specific rights from earlier providers.
- An easy-to-use platform: The team needed a patent renewal software that could support daily renewal work without adding unnecessary complexity.
“The team really liked your IP renewal software. It is super easy to use and user-friendly, and those aspects were important to us as well.”
- A better overview of patent renewals and costs: After switching, BabyBjörn gained a clearer view of upcoming renewals, renewal activity, and costs in one place.
“It is so much easier now to get an overview of the renewals, what is coming, but also looking back historically at what we have renewed and the cost for that.”
- Easier budgeting for better business decisions: With all patent renewal data centralized, the team can estimate future portfolio costs and plan ahead.
“I really like being able to do the budget going forward, to see what is upcoming for the next year or for the full year, and to get the overview picture. Making estimations on the future portfolio and the costs is so much easier now, and we are saving a lot of time and being able to make better and more accurate business decisions.”
- Easier internal collaboration: It is easier to discuss decisions internally and involve finance, leadership, or product teams when needed.
“We have a good overview of our rights and renewals, when they are upcoming, and the costs, and the whole team can go in and check all the renewals. It is super easy to discuss within the team, but also to take it forward with the CFO or the CEO or other product team if that is needed as well.”
- Responsive support: The platform is supported by a team that remains easy to reach when questions come up.
“You are very responsive and quick to get back if we have any questions. I really like the communication with PatentRenewal.com”
The biggest difference, however, was the feeling of control. The team no longer has to manage renewals across multiple providers or worry about missing important information.
“Just the feeling of assurance that you have everything in one place saves both time and stress on your mind.”
“The industry is maybe more unnecessarily afraid of innovation. I personally like to work with modern companies compared to old companies. What you do, you do in a very good and efficient way. The feeling of assurance that you have everything in one place saves both time and stress on your mind. You promise something, and you deliver on that promise.”
A patent renewal solution BabyBjörn recommends
For BabyBjörn, PatentRenewal.com has become a focused solution for managing patent renewals in a more structured, cost-efficient, and user-friendly way. David summarized the experience simply:
“What you do, you do in a very good and efficient way. You promise something, and you deliver on that promise. PatentRenewal.com provides a great cost-efficient solution with an easy-to-use platform that makes it easy to handle your patent renewals”
David also actively recommends PatentRenewal.com to other people working in IP.
“I do that on a regular basis. When I meet colleagues in the industry that work with IP, I happily tell them we use PatentRenewal.com and that we are satisfied.”
BabyBjörn’s experience with PatentRenewal.com shows how much smoother patent renewals can become when the process is easier to follow, easier to budget for, and easier to manage in one place.
Request a free price comparison or book a meeting to see how your company could also optimize the patent renewal process and save on costs at the same time.
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