How to patent a logo?

You cannot patent a logo, because patents are meant for inventions and technical solutions, not brand designs. However, you can protect your logo with a trademark.

A trademark gives you exclusive rights to use your logo in connection with your goods or services and prevents others from using a confusingly similar design.

Here’s how to protect a logo:

1. Design a unique logo that clearly represents your brand.
2. Search existing trademarks to ensure it’s not already in use.
3. File a trademark application with your national or regional trademark office (e.g., USPTO, EUIPO).
4. Maintain your trademark by using it and renewing it as required.
   

By registering your logo as a trademark, you turn it into a legally protected brand asset.

Once registered, they typically last for 10 years and can be renewed indefinitely in 10-year periods, as long as you continue to use the logo in commerce.