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2026 brings a set of updates that shape how trademark owners plan, file, and renew their rights. These changes come from different parts of the IP system, but they influence your portfolio in very practical ways.
Key changes include:
This blog post outlines what new rules will impact trademark management in 2026 and provides guidance on how to approach trademark strategy planning in a smart, proactive, and structured way.
The UK Intellectual Property Office confirmed a trademark fee increase on 1 April 2026, with the changes expected to take effect once Parliament gives formal approval. This marks the first change to trademark fees in many years. The IPO points to rising inflation and the ongoing investment in the One IPO digital programme as the main reasons behind the adjustment.
Key UK trademark fee increases for 2026:
For budgeting purposes, treat trademark renewals, application and filing before April 2026 and after April 2026 as two separate cost scenarios. If you hold UK trademarks, it helps to check whether an earlier renewal keeps your costs lower before the new fees start.
Canada also introduces changes in 2026, this time through a new official trademark fee schedule. Trademark application fees and trademark renewal fees increase slightly compared to 2025:
Even a modest increase can shift your planning if you file often or hold several marks that span multiple classes. The 2026 update simply makes it more important to track how each class contributes to your overall cost curve.
WIPO will introduce the 2026 edition of the Nice Classification on 1 January 2026, and all new trademark applications filed after that date must follow the updated wording.
This can affect how you draft new filings, because outdated wording may trigger classification objections or require amendments. Any trademark filed before 1 January 2026 keeps its original classification and does not need to match the new edition. A quick review of your specifications now helps you avoid surprises later and ensures your protection stays aligned with current market categories.
Confirmed Nice 2026 changes:
From 1 January 2026, the UK and EU will stop recognising each other’s use when assessing genuine use. This change arrives as the five year transition period under the Withdrawal Agreement comes to an end.
If you own an EU Trade Mark (EUTM) but only use it in the UK, that use will no longer support genuine use in the EU. The same applies in reverse for UK Trade Marks (UKTM), including the comparable UK rights that were created during Brexit. Any mark that relies on use only in the other territory becomes more vulnerable to non use challenges and may hold a weaker position in disputes or enforcement.
This makes it worth reviewing where your marks are actually used. A simple check now helps you confirm that each right still meets the genuine use requirement in the region where it is registered.
The updates coming in 2026 are more than administrative adjustments. They change how you plan trademark renewals, filings, and budgets. Here is how to approach the year with a stronger, more intentional trademark strategy.
Here are smart approaches:
Many businesses overpay not because the trademark fees are huge, but because small admin mistakes pile up and create extra work. Missed deadlines, outdated class lists, unclear specifications, or duplicate trademarks often cost more than the renewal itself.
With early planning these changes are manageable. Trademark strategy planning should be proactive, and transparent, with decisions documented so your portfolio stays consistent over time. If you adjust class descriptions, check UK timing, confirm Canadian fees, and coordinate internally, trademark management remains predictable.
If you would like help reviewing your trademark renewal strategy or want visibility into your portfolio’s future trademark renewal fees, start with a free cost calculation or get in touch with our expert IP team.
Do I need to re-file trademarks because of the new Nice Classification?
No. Existing registrations stay valid. The changes only apply to new applications filed from 1 January 2026. You simply need to use updated wording for future filings.
Should I plan a separate budget for 2026?
A small buffer helps. Fee increases, updated classification wording, and the UK EU genuine use changes can add small amounts of extra work depending on your portfolio.
Can early trademark renewals reduce cost?
In some cases yes. UK marks due around April 2026 are the clearest example, since renewing before the fee change keeps costs lower.
How does this affect Madrid filings?
Madrid renewals follow national renewal fees, so cost changes flow through the national office. The Nice 2026 update matters for wording, not renewal prices.
Do I need to take action because UK and EU genuine use rules diverge?
If your use sits only in one region, it is worth checking whether your rights remain strong in the other. Some marks may need fresh filings to maintain protection.
Interested in a free IP renewal consultation? Benchmark your current IP renewal setup and costs against market standards.
